Bennison's Bakery Rebrand

Bennison’s is a great bakery that could use an updated, more iconic logo. I created a rebrand manual, which includes my newly designed logo, along with deliverables. I created the logo using Adobe Illustrator. The new color choices I’ve implemented for the brand convey a lighter, sweeter, more whimsical vibe which better matches the bakery today (I live 2 blocks away from it in Evanston, IL). Bennison’s Bakery has been operating since 1938, and has a rich histroy, but has also evolved into a modern bakery that is home to some famously delicious macarons. The imagery and typography featured in my rebranded logo effectively reflects this.